New Brands Must be Brave.
The Brave team has created effective campaigns and engagement activations extending our brand building efforts across the omni-channel environment. Tracy combines a left and right brain approach to shopper marketing, market research, brand strategy and media planning. She is a geek in the best way possible about data mining and customer stats turning grassroots through line reviews into enhanced selling opportunities. Transparent in communication while always bringing fresh and relevant ideas that generate results, Tracy brings credibility in with her considerable experience in CPG and earned my highest respect.
I have had the pleasure of working with Tracy both as a business partner as well as a colleague/peer. In both working relationships, her dedication, passion and talent for breaking down conventions to deliver unique and solid business and innovative solutions has been inspiring. Whenever I have past clients or colleagues reach out to me needing help these areas, I point them in Tracy’s direction with absolute confidence. Tracy is a great collaborator and joy to work with.
Tracy is a romantic about the power of a great idea; a tireless advocate for changing how people think about what’s possible and a leader that makes those around her better. Best of all, she makes coming to work more fun! Can’t beat that.
The Brave team is passionate and a strategic business leader who consistently inspires and energizes broad cross-functional teams. We’ve have been partners in effectively leading many creative ideation sessions focused on building the business through innovation.
Tracy is a terrific creative mind. She is incredibly passionate for her work, the brands she works on and her clients. She really pushes for disruptive ideas, is not afraid of failure, and always looks develop the best creative solutions.
Tracy is a visionary who innately innovates during each step of the creative process. The team brings positivity and a fresh perspective to every task, big or small. The entire experience is inspiring — she is a passionate leader and mentor.
Tracy is incredible to work with. She is extremely passionate about everything that she does and motivates her team and clients at all times. She is a visionary with disruptive ideas, solution oriented mindset, and has drive to deliver the best work always. She pushes the boundaries to make you rethink your approach and in turn helps grow brands.
Tracy is one of the most visionary people I’ve had the pleasure to work with. Never happy with the status quo, she led innovation both within our ad agency and our client’s business. Always positive and a joy to work with, Tracy made every project we worked on together fun and challenging. She is great at creating lasting relationships with her clients and developing a collaborative work ethic within her team. Tracy is truly one of a kind and would be a fantastic asset to any company.
Ten words on TK (in alphabetical order): Authentic. Brave. Creative. Compelling. Driven. Fun(ny). Kind. Passionate. Smart. Wow.